GT Community

GTBank‘s facebook page was started on October 1, 2009. In less than 6 months, the Facebook page had gathered almost 50,000 fans, a feat previously thought to be impossible for an institution of its nature (A bank). Currently, the community has over 5,000,000,000 members who are actively engaged. The facebook application GTCommunity was deployed as part of its broad strategy to interact and reward its loyal community. GTCommunity has features including but not limited to Naira Mastercard, Invite a friend, Branch locator, Corporate Social Responsibility, Do-it-yourself, Product and Services. Use of social media has not replaced traditional media for advertising, however it has augmented and provides a much higher and measurable ROI (Return On Investment).